Rex announced on Monday it would sell tickets between Sydney and Melbourne for $39 – and then predicted its rivals would rush to copy its deal.
“I believe this initiative will singlehandedly revive a moribund travel and hospitality industry in the two cities,” Rex’s deputy chairman John Sharp said. “The resulting copycat moves from our competitors will mean that there will be hundreds of thousands of $39 fares available.”
It marks the most aggressive move yet in the sales wars between airlines rebuilding their networks, which previously saw Virgin rush to match Rex’s $49 offer in hours.
Read more: https://australianaviation.com.au/2021/05/rex-beckons-rivals-to-match-its-39-sydney-melbourne-sale/
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